I’m endlessly fascinated with the fact that the stories we encounter, and how we incorporate them, change what we believe and create. That they are not just descriptions or containers of meaning but our very identity, our blueprint for who we become.

Much of my current writing on this topic can be found on my blog and at my Substack, The Imaginative Territory.

My work grows out of a humanities degree, a painter’s way of actively observing, and thirty years in strategic communications. That includes serving as spokesperson for Three Mile Island nuclear generating station and founding an independent business-to-business PR firm that I led for 20 years. I’ve dedicated much of my life to helping people and organizations (and myself) understand the stories we tell. And somewhere in all of that, my way with words got me named one of “Twitter’s Top 75 Badass Women,” which still makes me smile.

Painting for me is a practice of gratitude and a way to think about perception, identity, and possibility. In the experience of painting a subject, I seek an encounter and an openness that allows space for continued looking and imagining. 

My consulting work, through short-term engagements, helps leaders clarify the current story of their organization, the one it is growing toward, and the language that can guide communication.

Across all of it, I am just trying to pay closer attention to what is possible in an enchanting, instructive world.

Laura Duran Guiles